Are you a small business owner looking to increase your monthly sales? Consider Email Marketing. First, check out this video!
To get an idea of just how much extra business this can generate, let’s look at the example of a restaurant. Check out this video.
So how does it work?: The Quick Answer
Green Owl will work to collect the email addresses of your current customers, as well as potential new customers living in the area. Each month, Green Owl will coordinate a free-to-enter drawing where one lucky participant will win a prize of your choice (free meal from your restaurant, etc). The “cost” to enter the contest is their email address.
While the winner certainly gets something out of the deal, so do the other entrants. They can receive a newsletter from you every so often (week, two weeks, month, your choice) advertising your specials, or anything else you want them to know. Certainly their emails would not be sold to third parties for ANY reason. That would only serve to make them not trust you.
Each month you do this, the more your email list grows. This means more current and potential customers interested in your business that you can directly advertise to. This means more sales; and who doesn’t want that?
If this is all you need to know to get started, please call 570-423-3882 or email email@example.com
If you are like me, though, and really want to know the nitty gritty of how this thing works, keep reading.
How It Works: The Long Explanation
Green Owl can set up a system that will help your business to attract new customers as well as entice your existing customers to spend money with you more frequently.
With this system, we will quickly build you a large email list of your customers and potential customers and then turn that list into extra sales for you.
Here’s a video that will show you how an email list will help you to get extra sales. Setting your marketing on “auto-pilot” saves you time and money, and let’s you focus on your customers.
*If interested in setting up a website, as mentioned in this video, ask us when you call or email. Green Owl is all about helping you grow your business.
So now you can see how profitable an email list can be for your business. But an email list can only get you sales if there are lots of people on it… people who are highly targeted prospects for you. And that is where our Viral Prize-Draw Software comes in!
With the Viral Prize-Draw Software we’ll offer a prize of your choosing (example: a restaurant may give away a free meal) and I’ll then create an attractive looking entry page for the drawing.
Here’s an example…
So people in your area see the draw online and give you their name and email address to enter the draw. That adds them to your email list. But that’s not all… then the magic of the system happens…
Once they’ve entered, they then see a page like this… (pretend Test Client is your business’s name):
This gives them the chance to get more entries in the draw (and increase their own chances of winning the prize) by sharing the draw online on Facebook, Twitter, etc.
Most people want to increase their chances of winning and so they use the button to share the draw. This causes the viral effect because people share the draw, which means more people enter the draw, which means more share it… and so on. And each person who enters is another person on your email list that you can promote your products and services month after month.
It is not unusual for one Viral Prize Draw to build a list of 300, 500 or even 1000+ people. All people who are in your area that want to hear about you.
And this will just be the beginning…
Over time, your database will continue to grow, becoming an even more powerful asset, tempting even more local people to your business.
So the big question…
How much does it cost?
Sixty dollars. With our full done-for-you system, we not only set up your viral prize draws but also look after the monthly management of your email list and the sending out of your newsletters. This includes all of the following:
- Initial Setup
- Fully Managed Monthly Newsletters
- Set up of your first prize draw with my Viral Prize Draw Software
- Set up of the standalone website which hosts your prize draws. This will have its own domain name relevant to your business.
- Set up of your email list system with GetResponse. This is a paid for service, but with our Done-For-You system, all costs are included. With the Done-For-You system, your initial setup is included at no extra charge.
Fully Managed Monthly Newsletters
There is no point building a large email list of your customers and potential customers and then not sending them anything and so this Done-For-You system also includes the creating and sending of a newsletter each month. You will need to tell us what you want to include in the newsletter, of course, as you know your business far better than we do, but the design of an attractive looking newsletter and the sending of it to your growing list, is taken care of for you each month.
As an example, your newsletter could include offers to attract customers at times when you’re normally quietest, details of special events, new products, or other news from your business. Anything that will keep your business in your customer’s mind and entice them to buy from you rather than one of your competitors.
So every month your Done-For-You system also includes:
- Fully managed solution so whenever you want a newsletter sent to your list (up to once per month), you simply send the wording and any images to me and I will format the newsletter and send it to your ever growing list (after you have seen and agreed to the proof copy of course).
- For more than once a month mailings, ask us, and we can negotiate a fair price that works for you.
- All GetResponse email list software costs.
- Web hosting costs for your Viral Prize Draw Software.
- Set up of further Viral Prize Draws as and when required.
- Many businesses run a different prize draw every month to ensure the email list continues to grow. All of this is included for you.
- Ongoing management of your email list.
- The email list we build is yours and yours alone.
- You are welcome to have a copy of the list at any time and if you ever decide to leave the system, your entire list will be sent to you so you can still use it.
- Telephone support and help from us when needed.
Your total investment per month starts at just $60!
This low monthly cost is paid up front and covers a list of up to 500 people. When your list grows above that figure, and therefore is even more profitable for you, your monthly cost will increase by $30 for every 500 people on your list. So, ongoing costs for a list of 501 to 1000 people will be $90/mo, 1001 to 1500 will be $120/mo etc. This is because of the incremental increase in email list software costs but it means that your costs only rise when you already have the list and the increase in profits to make it more than worthwhile. Here is a link to the Pricing page.
However, there is No long term contract. I’ll be working hard to ensure that your email list is constantly profitable for you, but if you ever decide to cancel, then you can do so at any time and the email list you have built will be yours to keep and use as you wish.
Just a tiny 2% response from a list of 1000 can increase your weekly revenue by over $900 and so we know that the small monthly cost will be the best marketing investment you’ll make.
To get started with Green Owl’s Done-For-You Email Marketing, please call 570-423-3882 or email firstname.lastname@example.org
Please contact us if you have any questions or would like to discuss the possibility further.
I look forward to working with you.
Green Owl Enterprises
Still not convinced? Check out this article from Help Scout.net https://www.helpscout.net/list-building/